christmas club is an app that visualizes a bank account without ever actually physically moving money around.

in order to clarify the app won't touch their money but still have them link a bank account using Plaid, we made the onboarding experience very robust.
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i can really empathize with the fact that choosing to link a bank account to literally anything on the internet is a big deal for almost everyone.

(in technical terms: this specific onboarding is a funnel with a lot of steps requiring high user effort, and thus there is a big risk of potential drop-off.)

because of that, it was important to me to design an experience that left the user feeling:
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1. calm, relaxed, and happy but also
2. confident that they have all the knowledge and information they need.

main features: savings visualizer (above), bank account balance display (center), bank account transactions display (below).

i really love how good information design of existing functionalities can empower someone and deliver huge amounts of value. because of that, i loved how the purpose of this app wasn't to deliver a new credit card or reward system, it's to create a new way of displaying the bank account information somebody already has.

this was a really enjoyable logo and branding project. my product lead and i were discussing that our target user is people that are generally lighthearted and carefree (hence why they might not love tasks like budgeting.)

as a result, i wanted to design a visual identity that conjures feelings of simplicity, innocence, optimism, and wholesomeness.

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starting with the theme around christmas, i was looking for historical visual inspiration that kind of captured that pure, childlike feeling of joy around the holidays.
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i happened upon norman rockwell's famous collection of covers for the saturday evening post — specifically, the ones he did around christmas. i thought his work perfectly captured the nostalgic vibe i wanted to go for, so i created the logo aiming to conjure a modern version of the bookman type style in "saturday evening post."

i designed and developed the landing page myself in webflow — i also had a really good time doing this.

i did the "to" and "from" to conjure up the feeling of sending gifts to people around the holidays, and i did the static background as a nod to the static of a mid-20th century (norman rockwell era) television that might be in the center of a family home playing christmas movies.

ironically, i'm actually personally someone that isn't super into the holidays... like, i like them, but you won't see me decorating 5 months early. but in this project, i really did enjoy trying to capture a nostalgic holiday feeling in a brand and product.