creating hatch, a social recruiting software startup

context
my role
co-founder & solo designercollaborators
eunia lee / co-founder & engineer
leo au-yeung / co-founder & engineer
rohan pahwa / co-founder & engineer
yuki peters / co-founder & engineertimeframe
september 2020 – now
initial product launch march 2021deliverables
end to end hatch product and brand design
hatch marketing website + social mediaimpact
adoption of the hatch platform by 7 organizations and ~300 end users in a 3-month closed beta
why did i do this?
1. i thought it would be fun!
2. i wanted to grow as a designer by building a full product and brand, from the ground up
3. i have a strong belief in the product use case and potential to impact the target audience
2. i wanted to grow as a designer by building a full product and brand, from the ground up
3. i have a strong belief in the product use case and potential to impact the target audience
develop a user story w/ interviews
what's the problem?
All universities have student organizations that have some type of selective membership. This can include fraternities and sororities, pre-professional clubs, and even robotics and debate teams.
Every year, these organizations undertake the arduous process of sifting through hundreds of applicants to select new members. With so many applicants to keep track of, recruiting can quickly become an organizational nightmare. Leaders often rely on a combination of tools like Google Forms, paper ballots, and group texts to collect feedback on applicants.
With no easy way to centralize applicant feedback, leaders are overwhelmed with information and members are frustrated that their voices are not being heard.
Every year, these organizations undertake the arduous process of sifting through hundreds of applicants to select new members. With so many applicants to keep track of, recruiting can quickly become an organizational nightmare. Leaders often rely on a combination of tools like Google Forms, paper ballots, and group texts to collect feedback on applicants.
With no easy way to centralize applicant feedback, leaders are overwhelmed with information and members are frustrated that their voices are not being heard.
what's the solution?
Hatch is a social recruitment platform made for tight-knit, selective groups. With Hatch, organizations can keep all of their recruitment data in one place.
Hatch creates a profile for each applicant, and members can engage with these profiles by liking and commenting on them. our vision is a recruitment process that is collaborative, transparent, and streamlined for all parties involved.
Hatch creates a profile for each applicant, and members can engage with these profiles by liking and commenting on them. our vision is a recruitment process that is collaborative, transparent, and streamlined for all parties involved.
designing stuff for product planning meetings
step 2. design stuff for product planning meetings
fall 2020
prototype to test w/ users



design a logo, start creating a visual brand identity

high fidelity product design








step 4. design a logo. start creating a visual brand identity
fall 2020

startup competition pitch deck
winter 2021
step 6. create specs for engineers
winter 2021






hatch product demo




user guide for beta testers + customer testimonials

potential future vision