hatch
creating a social recruiting software startup
about
3/10
my role
co-founder & designer
team
co-founders & engineers — eunia lee, leo au-yeung, rohan pahwa, yuki peters
time
september 2020 to june 2021
outcome
adoption of the hatch platform by 7 organizations and ~300 end users in a 3 month closed beta
gallery
2/10
background
4/10
some friends and i decided to create a bootstrapped startup together in order to try to live out nasdaq/silicon valley dreams. it was really fun and a cool opportunity to see how just five of us could completely create a quality product from scratch.

what was interesting is that we worked nonstop on completing the product, and we found users and a product-market fit, but we gave up work on the startup when it came time for serious monetization, sales, and marketing. none of us were super passionate about those areas because we all just loved building.
wireframe
6/10
implementation
7/10
design
8/10
testimonials from closed beta
10/10
next project  →
www.theblock.co