the block
designing web products for crypto news, research, and data
about
3/5
my role
product designer
team
design — josh gragg, zoe del rosario
engineering — mike price, brian mendoza & many others
product — matt vitebsky, ankit verma, malcolm leigh
time
oct 2021 to present
outcome
worked in-house with two other designers to do all product & visual design involving the block, including b2b & b2c web products and many other media channels
gallery
2/5
↗︎ the block home page (b2c product)
www.theblock.co
↗︎ the block pro landing page (b2b product)
www.theblock.pro
background + problem probably scratch this
1/x
initially, i was brought on at the block for one main objective: to help design a new product called the block pro. the problem was that at this time, the block had several separate b2b and b2c web products. two of these products were separate websites with different url, login, and design formats, creating confusion among users.

the goal of the block pro was to bring together these products into one format, to make it easy for clients to understand what we offered. here's a slide from my first presentation at the block that shows the earliest design concept that we ended up building on to create what we have today.
since then, i've spent a lot of time focused on the block pro, but i've also recently been doing projects for the public facing site, theblock.co. i've also dabbled in image creation for articles and making icons.
learn pages on theblock.co
4/5
↗︎ learn pages on theblock.co
www.theblock.co
price pages on theblock.co
5/5
tablet + mobile scroll video
candlestick graph option
graph hover interaction
token search
↗︎ price pages on theblock.co
www.theblock.co
↗︎ price detail pages on theblock.co
www.theblock.co
next project  →
www.theblock.co